About
With 7+ years of experience in design, I work at the intersection of brand identity, visual design, and web. Based in Madrid, I help brands translate their strategies into physical and digital experiences, emphasizing aesthetic beauty, differentiation, and functionality. Throughout my career, I’ve collaborated with companies across 25+ different sectors, turning complex ideas into design solutions with sharp attention to detail. Right now, my main focus is designing and building digital products — specifically using Framer and AI tools — that bridge scale, aesthetics, and brand recognition.
Approach
I believe that great projects come from the union of solid technical knowledge, a vast visual repertoire, and deep immersion. In my more than seven years in the design world, I’ve learned that there is no way to create a surprising and successful project without diving headfirst into the story behind what is being developed.
Furthermore, an aesthetic sense and beauty are non-negotiable values for me. In my projects, I make it a point to ensure every solution perfectly balances beauty and function. From this foundation, I always strive to develop distinct and original work, built upon a solid base of documentation and technical consistency in the final delivery.
Expertise
Brand strategy,
Web design,
Naming,
Logo,
Visual design,
Art direction,
Typography,
Editorial design,
Packaging,
Photography,
Social media,
Advertising campaigns,
Marketing,
Paid media…
Playgrounds
Food, Restaurants, Beauty, Lifestyle, Health, Technology, Media, Architecture, Fashion, Coffee, Franchising, Personal Brand, Entertainment, Real State, Sports, Jewelry and other emerging industries...
Brands and Agencies
Dinamite Criativa, HX (Head Xperience, Whoopee, Little Monster, Global Vita, Ombrelone, Go Coffee, André Henning, Dardo Group, Smash! and more…
