Year
Industry
Services
About the project
Silver King is a silver jewelry brand with in-house manufacturing, aimed at men who identify with an urban and contemporary style. Inspired by rap culture and Brazilian funk, the brand seeks to strengthen a sense of community and belonging, while also aspiring to become a national reference in silver jewelry. The project aimed to build a strong, original, and sophisticated visual identity, capable of positioning the brand as bold, authentic, and ready to grow.
Concept
The concept was built around the ideas of dominance, craftsmanship, and belonging. The identity emerges from the intersection of silver’s artisanal manufacturing process, urban culture, and the strong sense of community surrounding the brand. The visual system aims to convey power, attitude, and authenticity, reflecting both the hands-on production process and the lifestyle of its audience, resulting in a brand with a strong presence and a distinct character.
The visual identity was developed following an essentialist, objective, and strategic approach. The symbol was constructed using a modular grid, prioritizing simplicity, recognition, and practical applicability on silver surfaces. The color palette, based on black, white, and neutral tones, conveys power, elegance, and modernity. The carefully selected typography reinforces a firm, contemporary, and confident tone of voice, consolidating a coherent, strong, and easily recognizable visual identity.
The applications demonstrate the versatility and robustness of the visual system across different touchpoints, such as packaging, stationery, printed materials, social media, and promotional assets. In all contexts, the identity remains consistent and expressive, reinforcing the brand’s premium positioning and its direct connection to urban culture and the contemporary jewelry universe.
