Year
Industry
Services
About the project
The Group was created with the ambition of establishing a strong presence in the franchise market and eventually becoming one of the leading franchisors in the country. To achieve this, it needed a name with strong linguistic clarity, high registrability and corporate appeal, as well as a visual identity that conveyed professionalism, growth and reliability. The challenge was to balance strategy and creativity: develop a name with clear reading, strong semantic impact and expansion potential, and build a visual system capable of expressing the group’s modern and objective personality. The solution involved a structured naming process and the creation of a cohesive, solid visual identity designed to support long-term brand development.
Naming, Context and Concept
The naming process focused on finding a name with strong semantic meaning, clean pronunciation, smooth phonetics and full registration feasibility. After extensive research and exploration of multiple creative directions, the name DARDO was selected for its precise, directional and competitive character. The concept behind the name reflects determination, clarity of objectives and strategic focus — qualities essential for a group dedicated to franchise development and business expansion. DARDO becomes a direct symbol of the brand’s intentions: to aim, to guide and to achieve results with precision.
The visual identity was crafted to express institutional strength, modernity and professionalism. The imagotype combines a striking symbol — inspired by direction, movement and expansion — with a custom typographic structure designed to communicate confidence and authority. A refined color palette balances seriousness and energy, reinforcing the group’s forward-thinking and determined nature. Graphic elements, textures and patterns create a dynamic and consistent visual system, adaptable across corporate materials, digital communication and franchise-related applications. The result is a memorable, elegant and strategically aligned identity that supports the brand’s long-term growth.
