Year
Industry
Services
About the project
Economeazy was created with the ambition of making renewable energy more simple, accessible and trustworthy. A brand that aims to democratize clean energy needs an identity that expresses security, modernity and positive environmental impact. The visual system was developed to strengthen its market presence and to reflect its mission: delivering sustainable energy to a large number of people while building a future attractive to investors, partners and consumers. The new identity reinforces this positioning by communicating a young, competent and growth-ready company with a responsible vision.
Concept
Economeazy's concept is built around light: an energy that renews itself, transforms and drives change. This essence is brought to life through visual elements that represent clarity, movement and future. The symbol is inspired by solar rays and structured on modular grids that ensure visual balance and precision. This language bridges photovoltaic technology with the brand’s human purpose, blending sustainability and accessibility into a radiant, energetic and optimistic identity. The result is a visual expression that communicates care, safety and the promise of a healthier, smarter future.
The visual identity translates Economeazy’s modern and reliable character into a vibrant and functional system. The symbol uses gradually shifting line weights to represent the recycling of sunlight, creating a simple, memorable and industry-appropriate mark. The palette combines black and gray with the striking energy of neon yellow, balancing credibility and vitality. The custom-crafted typography reinforces originality and precision, while radiant graphic patterns add dynamism and movement. Together, these elements create a clear, contemporary and impactful identity.
The applications showcase the brand across different touchpoints, highlighting its versatility and modern appeal. Institutional materials, printed pieces, digital assets and branded products apply the graphic system consistently, emphasizing the symbol, color palette and radiant patterns that define Economeazy. Each mockup demonstrates how the identity performs in a professional, coherent and memorable way.
