Year
Industry
Services
About the project
The brand required a new name and visual identity capable of expressing its evolution, maturity, and strategic positioning. The challenge was to create a distinctive, elegant, and legally viable name, aligned with a contemporary visual system that could convey expertise, sensitivity, and long-term scalability. The solution needed to balance originality, clarity, memorability, and aesthetic strength.
Naming — Context and Concept
The naming process involved linguistic and semantic research combined with structured creative exploration. From hundreds of proposals, ANDŌVA emerged as a refined and original solution. Inspired by “Vadovas,” a term connected to handcrafted creation, the name reinforces ideas of precision, care, and authorship. The macron over the “Ō” adds visual distinction, musicality, and memorability, positioning ANDŌVA as a unique and contemporary brand.
The visual identity was designed to reflect sophistication, craftsmanship, and modernity. A minimalist symbol and custom typographic approach reinforce clarity and institutional strength, while a restrained color palette conveys maturity and confidence. The system was built to be versatile and consistent, ensuring strong presence across digital, print, and institutional applications.
